Vijay Fans

Movie? Are they talking about tat ad?

Kalai

--- In OnlyVijayFans@yahoogroups.com, "Prashanth" <prashanth_u2010@...> wrote:
>
> Mudra South (Kochi), a unit of Mudra India, has released a new
> campaign for Jos Alukkas, titled `Ponnil Teertha Bandham'
> (Relationships as Good as Gold) as the key message to mark its new
> identity. Jos Alukkas is one of the largest organized players in
> jewellery retailing in South India.
> The agency has roped in south actor Vijay as the brand ambassador to
> unveil the brands in a new avatar.
>
> Vijay said, "It goes without saying that it has been a wonderful
> experience working on this film and being associated with Jos Alukkas.
> As a brand that's been synonymous with Gold across Kerala, it was
> an offer I couldn't say no to. And like the brand, I am a person
> who strongly believes in relationships as well. Which is why the
> concept of undying bonds excited me. I loved the script as my role in
> the film was very unusual. Kudos to the team at Mudra Advertising who
> came up with such a unique idea for a Jewellery brand. And thanks to
> Manoj Pillai and thinkpot productions, this film's got the best out
> of me."
>
> Jos Alukkas managing director John Alukka said, "With our expansion
> plans in the anvil it had become necessary for us to carve a unique
> niche in the minds of our customers. Our decision to rope in Vijay as
> our Brand Ambassador was part of this plan. And Mudra was our clear
> choice when it came to deciding on a partner who would help us carry
> out the same. They have indeed been a big support and I'd like to
> personally congratulate the team for making this campaign a huge
> success."
> Commenting on the new campaign, Mudra South executive creative director
> Joono Simon said, "Whether selling jewelry or a mobile service,
> emotion helps brands find place first in your heart and then in your
> head. The attempt was to give this spot feature film quality in terms
> of story line and treatment. We wanted to give Vijay fans the joy of
> watching Vijay in a full scale movie. Manoj Pillai from thinkpot
> productions deserves credit for the flawless execution."
>
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> Prashanth
>

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