Vijay Fans

Yup they are talkin abt d ad oly !



Prashanth

--- In OnlyVijayFans@yahoogroups.com, "kalaimy87" <kalaimy87@...> wrote:
>
> Movie? [:O] Are they talking about tat ad?
>
> Kalai
>
> --- In OnlyVijayFans@yahoogroups.com, "Prashanth" prashanth_u2010@
> wrote:
> >
> > Mudra South (Kochi), a unit of Mudra India, has released a new
> > campaign for Jos Alukkas, titled `Ponnil Teertha Bandham'
> > (Relationships as Good as Gold) as the key message to mark its new
> > identity. Jos Alukkas is one of the largest organized players in
> > jewellery retailing in South India.
> > The agency has roped in south actor Vijay as the brand ambassador to
> > unveil the brands in a new avatar.
> >
> > Vijay said, "It goes without saying that it has been a wonderful
> > experience working on this film and being associated with Jos
> Alukkas.
> > As a brand that's been synonymous with Gold across Kerala, it was
> > an offer I couldn't say no to. And like the brand, I am a person
> > who strongly believes in relationships as well. Which is why the
> > concept of undying bonds excited me. I loved the script as my role in
> > the film was very unusual. Kudos to the team at Mudra Advertising who
> > came up with such a unique idea for a Jewellery brand. And thanks to
> > Manoj Pillai and thinkpot productions, this film's got the best out
> > of me."
> >
> > Jos Alukkas managing director John Alukka said, "With our expansion
> > plans in the anvil it had become necessary for us to carve a unique
> > niche in the minds of our customers. Our decision to rope in Vijay as
> > our Brand Ambassador was part of this plan. And Mudra was our clear
> > choice when it came to deciding on a partner who would help us carry
> > out the same. They have indeed been a big support and I'd like to
> > personally congratulate the team for making this campaign a huge
> > success."
> > Commenting on the new campaign, Mudra South executive creative
> director
> > Joono Simon said, "Whether selling jewelry or a mobile service,
> > emotion helps brands find place first in your heart and then in your
> > head. The attempt was to give this spot feature film quality in terms
> > of story line and treatment. We wanted to give Vijay fans the joy of
> > watching Vijay in a full scale movie. Manoj Pillai from thinkpot
> > productions deserves credit for the flawless execution."
> >
> >
> >
> >
> >
> > Prashanth
> >
>

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