Ilayathalapathy Vijay is still the man of the masses. According to a recent survey done by a marketing agency, after Rajinikanth, Vijay's face has the biggest reach in Tamil Nadu.
Small shops in rural parts of the state use his pictures to attract the buyers. Last week, a jewellery shop with branches all over South India signed him up as the brand ambassador.
Actually the market survey clearly indicates that box-office performance of his films and star's charisma are two different things. It proves beyond doubt that Vijay is a superstar, and has connectivity at the grass root level. We present a gallery of his recent films.
Source: Sify
Prashanth
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MARKETPLACE
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