Vijay Fans

Exactly...ippa trend maririchi :)

Kalai

--- In OnlyVijayFans@yahoogroups.com, deepa <tamildeepa@...> wrote:
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> very true.specially so many male celebrities for jewelery shops
> --- On Thu, 21/4/11, kalaimy87 <kalaimy87@...> wrote:
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> From: kalaimy87 <kalaimy87@...>
> Subject: [OnlyVijayFans] From heroes to brand ambassadors
> To: OnlyVijayFans@yahoogroups.com
> Date: Thursday, 21 April, 2011, 8:56 PM
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> From heroes to brand ambassadors
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> IndiaGlitz
> [Thursday, April 21, 2011]
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> A
> steady trend is slowly creeping into the world of the ad industry. Just
> a few years back all ads irrespective of the product it had to promote
> had a pretty woman's face with a broad smile pasted on the face
> promoting the product. But this trend slowly started changing a couple
> of years back. The ad industry, which usually had women models to
> campaign on a product slowly started turning to men and more promptly
> film stars.
> Many years back heroes would appear as brand ambassadors for a shaving cream or to promote alcoholic drinks.
> Now we have our heroes as brand ambassadors for
> products ranging from jewellery to gold loans to cloth stores. If it is
> Vijay endorsing the Jos Alukkas brand, it is Vikram for Manapuram gold
> loans, or actor-politician Sarath Kumar for Francis Alukkas. If
> Sathyaraj appears as an emperor to promote Pothy's it is heart throb
> Suriya promoting Saravana Stores, Navrathana products and Sunrise café
> along with wife Jyothika.
> These are just a few mass favorities. There are many more ad churning out with the top heroes promoting the products.
> The brand makers are confident of selling their
> products if a popular face with class and mass appeal becomes their
> ambassador. And our people being very brand conscious and at the same
> time yearning to look better and ape the film stars are easily sold by
> the effective ads that come to our halls through the multitude of
> channels that are easily accessible even to a child.
>

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